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Graphic Design

Class Descriptions: Graphic Design

Each entry requires an entry form and supplemental information document (2-page maximum). For details, see the general ACE C&A rules and instructions.

Submission format: Entries in classes 13, 15, and 17 must be submitted online. No physical entries will be accepted.

Judging for Classes 11a, 11b, 13-17:
View or download the rubric (pdf) for Classes 11a, 11b, 13-17.

Composition/layout/design--20% Creativity/originality--20% Production/printing/image quality--20% Idea effectiveness--20% Typography--20%

Judging for Class 12:
View or download the rubric (pdf) for Class 12.

Composition/layout/design--25% Creativity/originality--25% Production/printing/image quality--25% Idea effectiveness--25%

Class 11a — Print: one- to full-color. Submit a published or printed item that illustrates use of graphic design techniques to enhance the communication of a printed message. Items may include symbols, logos and marks of identity. Consideration will be given to layout, placement or treatment of graphics, typography, printing techniques, paper and color.

Class 11b — Print: advertisement. Submit a published or printed item that illustrates use of graphic design techniques to enhance the communication of an advertisement. This includes print ads in programs, magazines, newspapers and promotional or marketing materials. Describe any unique problems or circumstances the designer faced.

Class 12 — Illustration: single or series. Submit a single illustration or series of illustrations that has been used to enhance or explain an educational message. The entry may be in your choice of medium (i.e., paint, pencil, charcoal, etc.) and/or a computer illustration submitted on paper or electronically (jpeg) on CD. Entries should be new and entirely created by the entrant/entrants rather than using reproductions, modified clip art or other photographic imagery. Entry may be submitted with the supporting material for which it was created (i.e., article, story, editorial, publication, campaign or other materials). Consideration will be given to originality, production quality and idea effectiveness.

Class 13 — Interactive multimedia and Web graphics. Submit a Web URL, file attachment or Dropbox instructions in which graphic design was used as part of an interactive educational project, multimedia product, kiosk or website. Graphics should support and enhance the educational message of the piece. Consideration will be given to originality, concept, layout and design, content, making the best use of the features of the media (e.g., links, animation), user friendliness, and the integration and effectiveness of the technology. Online submissions only.

Class 14 — Posters. Submit a single or series of posters, flags or banners. There are no size limitations, and entries may be reproduced in any manner, such as by offset, silkscreen, or by hand on paper, fabric or wood. Consideration will be given to originality, production quality and idea effectiveness.

Class 15 — Exhibits. An entry consists of at least five but no more than 20 jpeg images of the finished product of a permanent or temporary exhibit. The images may include one but not more than two mockup images of the display. Exhibits of all sizes are eligible, from tabletop to room size. Consideration will be given to overall appearance, message effectiveness and construction. Online submissions only.

Class 16 — Cover. Submit a published or printed cover that illustrates the use of graphic design techniques to enhance communication. Items may include symbols, logos, photographs, illustrations and marks of identity. Consideration will be given to layout, placement or treatment of graphics, typography printing techniques, paper and color.

Class 17 — Logos. Submit a single logo that has been used as part of an identity package that visually interprets the message of a program or campaign. Describe the inspiration and development of the logo, and show examples of how the logo design was adapted for use in various formats. Entries should be completely original art for new logos or revamps of existing program/campaign logos rather than clip art. Consideration will be given to originality, design, color, typography and effectiveness of communicating identity. Online submissions only.

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