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Communication Excellence

in Agriculture, Natural Resources, and Life and Human Sciences

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Media Relations

Leadership

Chair: Sean Corp, Michigan State University, corpsean@anr.msu.edu

Vice chair:

Vice chair elect:

Monthly Email Resources

December 2014

Articles for those of you who work to help farmers and Ag. Researchers tell their story.

This is a great article for those of you who deal with Ag. Researchers: "But speaking to an audience beyond your peers requires a higher level of awareness and scrutiny. It means the burden is on you to understand more about how your messages - verbal and otherwise - will be received." http://itsnotalecture.blogspot.com/2014/11/scientists-know-your-audience.html

How to promote your farm story: http://sustainableagriculture.net/take-action/farm-and-agriculture-resources-for-media-farm/farm-media-training-webinar/

Articles along the line of "What platform to use?"
Report: Brands waste resources on Facebook and Twitter
http://www.ragan.com/Main/Articles/49026.aspx

The power of social media in Agriculture
http://animalagalliance.org/images/upload/Social%20Media%20Manual.pdf

November 2014

Media Relations in 2014, this article has some nifty infographics:http://blog.businesswire.com/2014/08/13/the-5-definitive-rules-to-media-relations-in-2014/

This article is a good general overview of the importance of having a strategic purpose in media relations: 
http://www.cuttingedgepr.com/articles/mediarel_strategic_purpose.asp

Finally an article from my Alma Mater: News media losing role as gatekeepers to new 'social mediators' on Twitter, study finds: http://news.uga.edu/releases/article/social-mediators-twitter-study/

October 2014

Are you publishing accessibility? Learn more with these resources:

Did you know about these resources? Go eXtension!

Social media resource: http://www.socialbrite.org/sharing-center/tutorials/twitter/

Thought for the month - Go the extra mile, it's never crowded.

Fall 2014 SIG Report

June Conference SIG meeting minutes


Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
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