Frankie Gould is director of communications and public relations for the LSU AgCenter and a professor in LSU AgCenter Communications. She serves on the AgCenter chancellor’s executive council and provides leadership to the AgCenter Communications Unit. In addition to administration and leadership, her professional experience has been in public relations, crisis communications, media relations, marketing, social media, graphic design, multimedia, publications and web development.
Among her other leadership roles, Gould is co-chair for the National Centennial Celebration of the Smith-Lever Act. She also serves on the public relations task force for the promotion of the Southern Land-Grant Battelle Study. In addition, she is the president of the agricultural communications section of the Southern Association of Agricultural Scientists.
Gould, who earned a terminal degree from the University of Nebraska and a bachelor’s degree from Kansas State University, has been a member of the International Association of Communication Excellence (ACE) since 1985, winning numerous awards and serving in leadership roles. ACE recognized her in 2012 with the Award of Excellence in Marketing. She led the LSU AgCenter’s AgMagic team that was awarded the 2012 JCEP Excellence in Teamwork Award. She was awarded the 2012 Faculty Award for contributions to Louisiana 4-H program development. In 2008, she was selected by Farm Bureau as the Louisiana Communicator of the Year, and she was on the LSU AgCenter Hurricane Response and Recovery Team that received the USDA/CSREES Partnership Award for Innovative Program Models.