2019 Annual Conference

Keynote Speaker

Sponsored By | Mississippi State University Extension

Mark W. Schaefer

Author of KNOWN and newly released MARKETING REBELLION

Tuesday, June 25 at 9:00am

Mark Schaefer - Marketing reimagined for a world without loyalty

Technology has created new ways to help customers discover, share, and discuss their favorite products. In fact, most of our marketing is occurring without us. Today, the customers are the marketing department.

We can’t buy our way into these conversations, We have to earn our way in with a new business approach that appeals to constant human truths.

The businesses of the past were built on advertising impressions. Today, they are built on human impressions that help customers believe, belong, and find meaning.

It’s time for a rebellious new approach and Mark Schaefer is your guide with an entertaining new book that is instructive, inspiring, and filled with actionable ideas and insights.

Are you ready for the rebellion?

Each attendee will receive a copy of Schaefer's new book, MARKETING REBELLION, and he has set aside time to sign books at the conclusion of his keynote from 10:30-10:45 am.

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written seven best-selling books.  Mark ‘s new book Marketing Rebellion: The Most Human Company Wins is a thrilling new view of business and a manifesto for human-centered marketing. It hit number one in both the Marketing and Advertising categories of Amazon.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

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