As the 2016 ACE conference approaches, it is bittersweet to prepare my last update as ACE president. Although all of my goals for the year weren’t met, a lot of progress was gained in many areas.
I also want to offer a huge thank you to the 2016 Memphis conference planning committee and co-chairs Craig Woods and Keri Collins Lewis. Their team’s enthusiasm and creative approach in putting together this year’s program was impressive. In less than two weeks we will experience inspiring keynote speakers, unique breakout sessions, new learning opportunities, and a little bit different off-site networking and socializing event christened - fACEs and plACEs.
It has been an honor to lead this organization over the last 11.5 months. Hopefully I won’t mess things up in my race to the finish line.
Brad Beckman, ACE President
While the The Peabody hotel is full, our overflow housing is no Heartbreak Hotel. Just two blocks from The Peabody, the Madison Hotel is offering a conference rate of $169 through June 5 or until the block is full. To make a reservation at the Madison, call 901-333-1200 and refer to ACE 2016 to receive the group rate. This rate is not available for online reservations.
Marketing Director Elizabeth Gregory North's creative team at Mississippi State University has been busy working on a new visual brand identity for ACE, based on research from the recent brand value survey. Don't miss the business meeting on Thursday morning for the big reveal.
||Exploring Perspectives of the Student Competencies Needed to Advocate for Agriculture||Garrett Steede, Laura Gorham, Erica Irlbeck|
|9:35-10:00||Viewer Perceptions and Preferences for [Program]||McKayla Brubaker, Quisto Settle, Elizabeth Gregory North|
|10:00-10:25||Who Knows More about Blueberries? Identifying a Knowledge Gap of Blueberry Health Benefits||Shuyang Qu, Tori Bradley, Joy Rumble|
|10:45-11:05||Making a Case for McDonald’s: A Case Study Examining the McDonald’s “Our Food Your Questions”||Laura Gorham, Courtney Gibson, Erica Irlbeck|
|11:05-11:30|| A Framing Analysis of the Captain Citrus Campaign
||Tiffany Rogers, Joy Rumble, Lisa Lundy
|1:00-1:25||International Rural Development Non-Profit Organizations’ Use of Twitter: Content Analysis
||Joanna King, Courtney Meyers, David Doerfert, and Matt Baker
|1:25-1:50||Tweeting with Authority: Identifying Influential Participants in Agriculture-Related Water Quality Conversations|| Ashlan Wickstrom and Annie Specht
|1:50-2:15||Encouraging Water Conservation through Communication: Exploring Thought Processing Routes of Residents who Conserve Water||Emmett Martin, Joy Rumble, Laura Warner, Alexa Lamm
– Courtney Meyers
Not sure what to bring? Are you a foodie, photographer, or a bookworm? Have a talent for gift baskets? Enjoy sharing the work of local artists? Are you good at making things? Whatever makes you happy makes us happy.
A special promotion early in the week will give one lucky member the chance to choose a duck master to lead the famous Peabody ducks on their march from the marble fountain in the lobby to the rooftop penthouse Tuesday evening. Raffle tickets will be sold at the registration desk until the drawing takes place during lunch on Tuesday. The more you buy, the better your chances of winning.
With the meeting less than two weeks away, your to-do list is growing. Thank you for considering these opportunities for giving. – Donna Sheffield
Here at Ohio State we are reviewing our legislative materials/annual reports to make them more effective and better aligned with online and social media channels. We would like to meet with those of you involved in this type of work during the upcoming ACE meeting to exchange ideas, best practices, examples, etc. Join us for appetizers Tuesday evening at 5:30, at a location to be announced. We'll share discussion notes with those of you who attend. Contact Mauricio Espinoza with questions. – Mauricio Espinoza
Jim and Marlene Evans send their best from the Illinois prairie where they continue to enjoy their rural home. Daughter Dena and husband Bruce live nearby while son Lynn and his family live in southern Tennessee and son Loren and his family in southern Indiana. A family popcorn project emerged after Jim retired in 1995, continuing an interest his father had pursued throughout his farming career. Their small-scale operation serves a niche that features gourmet varieties of colored popcorn.
Jim's profession-related interests include the Agricultural Communications Documentation Center. It is an international resource and service housed in the University of Illinois Library. As a volunteer associate, he helps identify documents of interest, process citations into the online-searchable database and coordinate a monthly e-newsletter. The collection contains nearly 42,000 documents at this 35th anniversary year. Jim remains amazed by the literature of this field and encouraged by the growing research agenda. He also continues to enjoy contacts with students, faculty, alumni and others.
A couple of special thoughts come to Jim's mind for your consideration:
Please let Jim know at email@example.com or 217-684-2354 if you would like to visit about these and other possibilities.
Ellen Maurer, retired from the University of Wisconsin-Madison is celebrating the publication of her new Pennsylvania history book, Snicklefritz.
Ellen writes, "You can go to the website to see the book and read three excerpts. It will also take you to Amazon, which now lets people review the whole interior and even search for names throughout the book."
The 8-1/2 x 11, 500-page book, was 10 years in the making and has more than 1,000 illustrations including historic photos, documents, diaries, and love letters. Contact Ellen at firstname.lastname@example.org.
Newsletter editor: Suzanne Steel. Send submissions, upcoming webinars and ideas to email@example.com. Contributors this issue: Brad Beckman, Courtney Meyers, Donna Sheffield, Bob Furbee, Beth Raney, Ellen Maurer, Jim Evans
Copyright © 2016 Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. All rights reserved.