ACE 2024 offered BIG Ideas and adventures that allowed attendees to take their communication to the next level! The 2024 conference theme, BIG Ideas, perfectly captured the spirit of innovation and growth that defines the field of agricultural and natural resources communication. We are living in a dynamic time, and the need for clear, compelling communication has never been greater. Whether you're an established professional or just starting out, this conference was designed to equip attendees with the tools and strategies they need to thrive. We were joined by several special guests including our keynote speaker Emilie Hitch, our Hermance Speakers Kevin Kent and Tobin Redwine, and the Reuben Brigham Awardee Matthew Hargreaves. Many ACE members were also recognized for their hard work and dedication to ACE, including this year’s ACE Fellow (Jeff Miller), ACE Rising Stars (Jens-Kristian Kiel, Ricardo Vela, Cassie Ann Kiggen), ACE Learning Community Awards of Excellence (Lori Greiner, Kara Bonsack, Garrett Steede, Faith Peppers, Linda Benedict, and Becky Koch), and many C&A winders. This conference was more than just a platform for learning – it was a chance to connect with a vibrant community of passionate communicators. |
Keynote Speaker - Emilie Hitch SVP | Strategy Emilie Hitch joined broadhead nine years ago following leadership roles at IDE’s Human-Centered Design Lab and Thinkers & Makers. She began her agency career at Olson, where she pioneered its highly regarded Brand Anthropology program, and was charged with the task of probing consumer thoughts and behaviors for clients such as General Mills, Lee Jeans and Nike Bauer. A trained facilitator, Emilie designs and leads strategic planning processes for leading organizations around the world. A graduate of Yale with a degree in anthropology, Emilie also holds graduate degrees from the London School of Economics in anthropology and in public affairs from the Humphrey School at the University of Minnesota. She volunteers for such organizations as the Quetico Superior Foundation and Eat for Equity. | Hermance Speaker - Kevin Kent Creative Director, Vivayic Dr. Kevin Kent developed a love and appreciation for agriculture while growing up in the rural Florida panhandle. He earned his bachelor’s degree in agricultural education and communication, specializing in communication and leadership development, from the University of Florida in 2010. Dr. Kent later earned two terminal degrees: a Master’s of Fine Arts in Media Design from Full Sail University (2014) and a Ph.D. in Agricultural Education and Communication from the University of Florida (2021). Prior to his current role, he has worked as the assistant director of the Florida FFA Association and later as an instructional assistant professor at the University of Florida. As creative director at Vivayic, Dr. Kent leads the company’s creative efforts in developing innovative and effective client solutions as well as internal branding and marketing initiatives. Dr. Kent is an experienced graphic designer, videographer, and motion graphics artist. Additionally, he is an expert in design thinking, branding, and organizational leadership. | Hermance Speakers - Toby Redwine Learning Analyst Functional Leader, Vivayic Tobin Redwine grew up on a farm in Lazbuddie, a rural community in Northwest Texas. After serving as the Texas FFA President in 2003-2004, he earned a Bachelor of Science in Agricultural Leadership and Development at Texas A&M University in 2008. While there he developed an affinity for ugly shirts and cheesy jokes. He earned a Master of Science degree in Agricultural Communications at Texas Tech University in 2009, and a Ph.D. in Agricultural Leadership, Education and Communications at Texas A&M in 2014. Dr. Redwine is currently the Lead Learning Analyst for Vivayic, a learning solutions company. He joined Vivayic after nine years as an instructor, professor and scholar in agricultural communications. Most recently, Dr. Redwine was a professor in the Department of Agricultural Leadership, Education, and Communications at Texas A&M University, where he still holds a faculty appointment. Dr. Redwine continues to teach and research communications, leadership, advanced pedagogy, and international agricultural development in support of Vivayic’s mission to build others’ capacity to do good. |
Chairs Lauri M. Baker University of Florida Ashley McLeod Morin - UF/IFAS Center for Public Issues Education | Committee Kelsey Armstrong, Ph.D. Elon University Kelsey Hall Utah State University Audrey King Oklahoma State University Kevin Kent Vivayic Tunyalee A. Martin Statewide IPM Program, University of California John Martins National Institute of Food and Agriculture | Ex-officio & Liaisons LaRachelle Smith ACE President Tobie Blanchard ACE Vice President Ruth Borger ACE Development Director Jeff Miller ACE Treasurer Lori Gula ACE Professional Development Director |