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Electronic Media, Video and Audio

Class Descriptions: Electronic Media, Video and Audio

Judging criteria (classes 1-5): Design 20%, Content 20%, Technical Quality 20%, Creativity/Artistic Style 20%, Effectiveness 20%

·        Judging Rubric 

Judging criteria (class 6): Planning and concept 25%, Content presentation 25%, Technical quality 25%, Creativity/artistic style 25%

·        Judging Rubric 

Judging criteria (class 7): Planning 30%, Quality of materials and message 50%, Evaluation 20%


·        Judges will consider a project's budget and the use of available resources.

Notes for all classes:

  • Video class may include videos of any length unless otherwise noted.
  • If total video length is over 10 minutes, please submit a 10-minute sample.
  • Unless otherwise noted, video series are welcome in any class, but no more than three 10-minute samples should be entered.
  • Videos should be submitted in classes for which they were originally produced. Although they may be re-purposed for videos that might fit other categories later, they should be judged in the category most appropriate for the original production.

Electronic Media, Video & Audio 1 | Social media videos Videos produced primarily for social media (may be distributed across other platforms later) such as Facebook, Twitter, Instagram, etc. These may include odd formatting such as square and vertical videos, generally short duration (under two minutes), and may be produced on mobile devices. 

Electronic Media, Video & Audio 2 | Profile videos Videos that focus on telling a particular person’s story. These may feature researchers, students, Extension agents, or donors among others. Videos may be for web, broadcast, or other distribution.

Electronic Media, Video & Audio 3 | Motion graphics/augmented reality/virtual reality/animation Video products that use animation, motion graphics, augmented, or virtual reality as the primary ways of conveying information. Entry may be distributed across a range of platforms.

Electronic Media, Video & Audio 4 | Promotional, recruitment, and fundraising products Video productions specifically used for promotion, recruitment, and fundraising. Entry may be distributed across a range of platforms.

Electronic Media, Video & Audio 5 | Informational, news or educational video production Video productions designed for noncredit educational and informational uses and function as standalone videos (or series) or for training purposes or for paid/credit-based class settings. These productions may be distributed through web channels or broadcast or be viewed in meetings or workshops, by individuals or groups. Includes how-to videos, public service announcements, etc.

Electronic Media, Video & Audio 6 |Audio news, programs, podcasts, spots Submit a special, documentary, regularly produced program, regularly produced podcast, public service spot or other spot prepared for use on a commercial or noncommercial outlet for broadcast or Internet distribution. If submitting programs from a series, samples from up to three separate programs may be submitted. If submitting spots, submit no more than five spots in a series with no spot longer than 60 seconds. Cue sheet(s) should accompany entries where applicable.

Electronic Media, Video & Audio 7  | Electronic media, video &  audio for diverse audiences.  Submit in the class if your you electronic media, video & audio shows consideration for audiences with diverse backgrounds or is inclusive of people from diverse backgrounds. 


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