Social Media
Class Descriptions: Social Media
Judging criteria 1-2: Planning/development 15%, Engagement 20%, Quality 20%, Reach 20%, Impact 25%
Judging criteria 3: Engagement 20%, Quality 30%, Reach 20%, Impact 30%
Impact should show how the social media campaign reached the goals outlined or the return on investment.
Social Media 1 | Organic Campaign (no advertising dollars spent)- For systematic social media campaigns utilizing multiple platforms. Submissions should:
- Explain how and why this campaign was conceived.
- Explain how the campaign was implemented.
- Describe:
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- Selection of social media platforms
- Campaign structure and strategy
- Goals
- Audiences
- Provide analytics including engagement for each post in the campaign, on each platform.
- Include examples of the various posts included in the campaign.
Social Media 2 | Paid Campaign- For systematic social media campaigns utilizing multiple platforms that were paid for using advertising dollars. Submissions should:
- Explain how and why this campaign was conceived.
- Explain how the campaign was implemented.
- Describe:
-
- Selection of social media platforms
- Campaign structure and strategy
- Goals
- Audiences
- Provide analytics, including engagement metrics breakdown on each platform.
- Include examples of the various posts included in the campaign.
- Include the amount and length of time.
Social Media 3 | Single Item- For an individual social media post that is not part of an overall campaign. The submission can be from any social media platform(s). The submission should:
- Describe how and why this post was created.
- Identity social media platform(s) used.
- Outline the post’s structure and strategy, goals, and audiences.
- Provide analytics, including engagement.
- If the post was boosted or promoted, include the amount and length of time.
Social Media 4 | Writing for Social Media - For a single social media post (judged on how the post verbiage integrates with the graphics used, the usefulness of writing, conciseness and the ability of audiences to understand the writing).
Submissions should:
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Include social media text, any related graphics, the social media platform the writing was used on, and the URL of the post. (Related graphics/photos should be sent to provide a sense for the entire post but will not be judged as part of this category.)
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Explain how the written content enhances the message being conveyed.
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