Social Media
Class Descriptions: Social Media
Judging criteria 1-2: Planning/development 15%, Engagement 20%, Quality 20%, Reach 20%, Impact 25%
Judging criteria 3: Engagement 20%, Quality 30%, Reach 20%, Impact 30%
Impact should show how the social media campaign reached the goals outlined or the return on investment.
Social Media 1 | Organic Campaign (no advertising dollars spent)- For systematic social media campaigns utilizing multiple platforms. Submissions should:
- Explain how and why this campaign was conceived.
- Explain how the campaign was implemented.
- Describe:
-
- Selection of social media platforms
- Campaign structure and strategy
- Goals
- Audiences
- Provide analytics including engagement for each post in the campaign, on each platform.
- Include examples of the various posts included in the campaign.
Social Media 2 | Paid Campaign- For systematic social media campaigns utilizing multiple platforms that were paid for using advertising dollars. Submissions should:
- Explain how and why this campaign was conceived.
- Explain how the campaign was implemented.
- Describe:
- Selection of social media platforms
- Campaign structure and strategy
- Goals
- Audiences
- Provide analytics, including engagement metrics breakdown on each platform.
- Include examples of the various posts included in the campaign.
- Include the amount and length of time.
Social Media 3 | Single Item- For an individual social media post that is not part of an overall campaign. The submission can be from any social media platform(s). The submission should:
- Describe how and why this post was created.
- Identity social media platform(s) used.
- Outline the post’s structure and strategy, goals, and audiences.
- Provide analytics, including engagement.
- If the post was boosted or promoted, include the amount and length of time.
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