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Social Media Campaign

Class Descriptions: Social Media Campaign

Judging:

Planning/development 15%, Engagement 20%, Quality 20%, Target audience reach 20% , Impact 25% - Impact should show how the social media campaign reached the goals outlined or the return on investment.

Class 49- Best Social Media Campaign Overall (Organic) - Materials submitted should document a systematic social media campaign utilizing multiple platforms. Explain how and why this campaign was conceived and how it was implemented. Describe social media platforms, campaign structure and strategy, goals and audiences. Provide analytics including engagement for each post in the campaign, on each platform. Include examples of the various posts included in the campaign. Campaign is organic, has no advertising dollars spent.

Class 50- Best Social Media Campaign Overall (Paid) - Materials submitted should document a systematic social media campaign utilizing multiple platforms. Explain how and why this campaign was conceived and how it was implemented. Describe social media platforms, campaign structure and strategy, goals and audiences. Provide analytics including engagement for each post in the campaign, on each platform. Include examples of the various posts included in the campaign. Campaign is paid, has advertising dollars spent on it.

Class 51- Best Social Media Single Item Overall - Materials submitted should document an individual social media post that is not part of an overall campaign. It can be from any social media platform(s). Describe how and why this post was created, social media platform(s), structure and strategy for the post, goals and audiences. Provide analytics including engagement for the post. If the post was boosted or promoted at all include the amount and length of time.

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guidelines with Agnes and encourage her to start using them by May 1.
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